Since the economy is in recession many companies have focused on the consumers spending ability. There have been many advertisements that focus on the cost of the product. Women are usually more compelled to buy beauty products. Saiving money is the advice that has been giving to consumers through magazines, financial programs, and media sources. The industry that focuses on beauty products have made an awareness of how to save on a budget.
Consumers that are loyal to using certain products will be more likely to buy if it does not put a strain on their money situation. There are several advertisements for skin care products that emphasize the enjoyment of small luxuries. Skin care products such as Cetaphil gives a price that is under $10 to promote the product during the difficult economic times. I am pleased to know that beauty advertisemnets are making consumers aware of the prices. Many people are more cautious of their spending habits but still want to enjoy the benefits of beauty products.
Thursday, March 26, 2009
Saturday, March 21, 2009
Michelle Obama Reveals Too Much?
Recently there have been several opinions made about our First Lady's apparel choices. She has been seen in several sleeveless garments that reveal her arms. Some opinions feel that it is inappropriate to go sleeveless. Is there a certain dress code that she must follow? It is a tradition for every first lady to bring a trend into the white house. The sleeveless apparel choices has already become one of the most talked about trends that she has brought.
While many are bothered by her arms being shown, there are others who have been encouraged to work out. After seeing First Lady's toned arms people are wanting to get those same results on their body. People are concentrating on workouts that target the arms and build muscles. Michelle Obama is very dedicated to her morning workouts and she has shown the world that it pays off!
While many are bothered by her arms being shown, there are others who have been encouraged to work out. After seeing First Lady's toned arms people are wanting to get those same results on their body. People are concentrating on workouts that target the arms and build muscles. Michelle Obama is very dedicated to her morning workouts and she has shown the world that it pays off!
Friday, March 6, 2009
Its What Makes the Difference That Counts
Many retailers have reported a loss in revenue this year. While many are struggling Urban Outfitters continues to thrive in sales. Kiplinger.com considers the company to be a recession proof clothier. Store sales have increased by 8% from last year. The company has three brands, Urban Outfitters, Anthropologie, and Free People.
The company has continued to do well because they are different from the other clothing retailers. Many consumers have adapted the vintage clothing style and they are able to buy it at these stores. Urban Outfitters is not like the traditional clothing store. They offer unique merchandise that appeals to their customers. The target market are trendsetters, those willing to take a risk with what they wear, and seek to be different.
The other retailers that offer apparel to mass markets have not done as well as this company. Although Urban Outfitters appeals to a small market, the focus on having the niche for unique merchandise has allowed them to be successful. A retailer that targets a specific market will have a good advantage of doing well even in difficult times.
The company has continued to do well because they are different from the other clothing retailers. Many consumers have adapted the vintage clothing style and they are able to buy it at these stores. Urban Outfitters is not like the traditional clothing store. They offer unique merchandise that appeals to their customers. The target market are trendsetters, those willing to take a risk with what they wear, and seek to be different.
The other retailers that offer apparel to mass markets have not done as well as this company. Although Urban Outfitters appeals to a small market, the focus on having the niche for unique merchandise has allowed them to be successful. A retailer that targets a specific market will have a good advantage of doing well even in difficult times.
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