Its What Makes the Difference That Counts

Many retailers have reported a loss in revenue this year. While many are struggling Urban Outfitters continues to thrive in sales. Kiplinger.com considers the company to be a recession proof clothier. Store sales have increased by 8% from last year. The company has three brands, Urban Outfitters, Anthropologie, and Free People.

The company has continued to do well because they are different from the other clothing retailers. Many consumers have adapted the vintage clothing style and they are able to buy it at these stores. Urban Outfitters is not like the traditional clothing store. They offer unique merchandise that appeals to their customers. The target market are trendsetters, those willing to take a risk with what they wear, and seek to be different.

The other retailers that offer apparel to mass markets have not done as well as this company. Although Urban Outfitters appeals to a small market, the focus on having the niche for unique merchandise has allowed them to be successful. A retailer that targets a specific market will have a good advantage of doing well even in difficult times.