Today as the country faces recession many retailers have had to downsize or file bankruptcy. There is not enough consumption to keep some businesses thriving. Consumers are cautious of spending and they continue to save their income. During this time many retailers have attempted to gain revenue with special offers. Many retailers struggle while others continue to prosper. The online retailers are doing very during the recession.
Unlike retailers with brick and mortar stores online avoids overhead costs. Customers make purchases on personal computers rather than going to a store.The online stores provide an easy checkout process. Customers are allowed to place merchandise in their shopping basket before making a final purchase. There is a lot of customer support to help those with concerns. Some customers like clicking to see the variety of choices rather than gathering in a large crowd inside of a store. Since consumers are cutting back on their spending habits, online shopping helps with reducing the use of gas for driving to different locations.
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